1826 Locust Street, Bainbridge support@templaza.com
Dress 13
Dress 13Dress 13Dress 13Dress 13Dress 13Dress 13
product category, Girl Collection

Dress 13

$90.00 each

In 1949, William Bernbach, along with colleagues, Ned Doyle and Maxwell Dane, formed Doyle Dane Bernbach (DDB) Bernbach’s artistic approach to print advertising was innovative, and he understood that advertising didn’t sell products. The strategy was to keep customers by creating and nurturing them as brand ambassadors, rather than attempting to attract the attention of those who were uninterested in the product.

Bernbach’s artistic approach to print advertising was innovative, and he understood that advertising didn’t sell products.

Bernbach’s team of “agency creatives” was headed by Bob Gage, who hired Helmut Krone, as an art director in 1954. Krone owned a Volkswagen before the agency pitched for the account. Krone, Bernbach and the first copywriter on the account, Julian Koenig, were impressed with the “honesty” of the car. Krone was an intellectual among art directors – seeking ways to lay out an ad campaign to stand-in for the product itself.

List of the comments:
No comments have been posted yet.
Give your advice about this item:
Image

Jollyany template is a multi-purpose template with clean and modern designs, especially with full of options.

This means it will be one suiting all needs: Blog, Events, Business, Company website, Personal website and so on.

Useful Links

Newsletter

Subscribe to our newsletter

Your Cart

The cart is empty

Login